When I began writing The Twinkle Diaries, in 2012, I had no intention of starting a lifestyle blog. It was simply to chart my twin pregnancy followed by our experiences once the babies finally arrived.
The focus was simply to use this online space as a diary; a place record our little family milestones. This blog was the perfect place to store all of those memories.
But in January 2015, I decided (as the blog was now, very much, a permanent fixture in our lives) that I wanted to add other things that I loved too.
UK Lifestyle Blog Culture
When I began writing, I had no idea of the UK lifestyle blog culture that I was entering into.
It was a rapidly growing sector but with the advance of platforms such as Instagram and TikTok, UK blogging has seen a rapid rise — and fall — over the last decade.
There has been a lot of talk that would suggest that ‘the blog’ is dead; brands would rather showcase their businesses on social media.
But I truly believe that a link on a well managed website, that will be picked up by search engines again and again — picking up momentum over the years — is much more valuable than a social media post that will have a life span of 24 hours.
Blogging for me has really evolved over the years. I take SEO really seriously and work really hard to ensure that The Twinkle Diaries features prominently in the search engines.
A Very British Lifestyle Blog
The Twinkle Diaries is a British lifestyle blog — in the very truest sense of the word. It covers every element of my lifestyle; Homes and interiors — which I’ve always been passionate about — plus a sprinkling of fashion, lifestyle, food, crafts, festivals, travel and days out.
Over the last 8 years, I have had the pleasure of working with brands such as:
Click on the logos to see the posts
…to name a few!
I work very, very hard on each and every post that I publish on this British lifestyle blog. I pride myself on creating the very best content I can; using engaging copy, lovely images and sometimes even video.
Ultimately this lifestyle blog is a representation of my family, so I never, ever represent brands that don’t fit with our lifestyle or interests.
I turn down many approaches but, as a result, the brands I do collaborate with know that they’re in good company and can expect their products — or services — to be promoted in a creative and very personal way.
I’m incredibly proud to be an ambassador for:
I have an ongoing relationship with all of these brands; and am delighted to work with them, showcasing their products and services.
Awards and Nominations
The Twinkle Diaries has been nominated for various awards and accolades over the years. And we’ve been lucky enough to win one too.
It’s something that makes me very proud, as it’s a gentle nod — from my readers and experts in the blogging world — to all the hard work that I put in behind the scenes.
Work With Us
If you would like to work with my family and me then I would love to hear from you! Featured posts on my UK lifestyle blog will always be disclosed and items for review will be marked as such.
Working with brands is something my family and I take very seriously. We’re as passionate at showing your product or services in the best possible light — as you are.
As I’m a designer and art director by trade and can promise a creative spin on things. I’ll try my very best to bring something new and interesting to the table.
As well as featured posts, I am happy to advertise brands on my lifestyle blog that are a good fit for my family.
If you’d like to collaborate — or have a suggestion for how we may be able to work together — please get in touch by any of my social media channels or simply email: