273 weeks and 2 days | White Stuff Press Show AW18

A couple of week’s ago I left the confines of my desk — I know, amazing right. It’s been a while ;) — to go into London and catch up with a couple of my girlfriends; Heledd from Running In Lavender and Bonnie from the blog Mama’s VIB.

The girls and I had been invited to a few press shows and we took advantage of this, using them as an excuse for a much needed day out and a long-overdue catch up.

It’s amazing how things change, isn’t it? I worked in London for over 15 years and didn’t really appreciate it at the time.

The daily commute — especially when we’d moved to Marlow (and it was taking me an hour and three quarters to get into the office each way) was tough going.

But these days, a trip into the city to see my friends — and do a bit of networking — in the guise of ‘work’ is a rare treat indeed.

 White Stuff Press Show AW18

One of the press days we went to was the White Stuff Press Show AW18.

I love White Stuff — their products are consistently good and they’ve got a great back story too.

The brand was formed in 1985, in the French Alps, when two friends —  Sean and George — started selling sweatshirts and tees to fellow skiers.

Many moons have passed since then and White Stuff has grown enormously.

But those changes aside, I can always be certain that their products remain authentic; with quality fabrics, fabulous prints, patterns and colours.

Here’s a little glimpse of what we can expect to see in store this autumn.

Fashion — Women’s, Men’s and Kid’s

It was so nice to see the mens’ t-shirt collaboration with Kingston University.

I did my illustration degree at the art school at Kingston, so it made me feel so proud to see that.

We used to do similar projects — it’s so nice to see that the students are still being given opportunities like this!


It was lovely to see everything all together in one place. So much colour and so many lovely textures and patterns.

Very often, the White Stuff shops I visit don’t seem to stock too many homewares.

Maybe because they’re smaller stores, I don’t know, so it was lovely to see the kind of thing that’s available.

And finally…

If all of that wasn’t enough, they had a calligrapher in store, who made me a personalised plant pot!

So sweet.

The perfect take home, to remind me of a fab day out.

Caro Davies
Caro Davies

Caro Davies art directed fashion and interiors before leaving the world of design to pursue a career in social media. She can now be found chasing the light — and two small twin boys.

Find me on: Web | Twitter | Facebook


  1. 8th June 2018 / 3:36 pm

    Wow that stunning homeware, those cushions! Looked like a fun day Caro. x

    • 11th June 2018 / 10:07 am

      They’re gorgeous aren’t they? It’s really weird, but I’ve never seen homeware in the White Stuff stores I’ve been to! It was lovely to see the kind of things they do :)

  2. 12th June 2018 / 7:22 pm

    Ah what a lovely time you’ve had. What great products and I love the little plant pot! x #HomeEtc

    • 18th June 2018 / 11:25 am

      It was SO lovely!! Really nice to get out and about and catch-up with the girls! :)

  3. 14th June 2018 / 1:53 am

    Those cushions are so dreamy!! Love the bursts of colour – feel like were seeing a lot more color home ware in stories these days

    • 18th June 2018 / 11:23 am

      They’re lovely aren’t they? It’s so nice to see the homewares up close and personal — I rarely see them in the stores. Such a great opportunity! :)

    • 18th June 2018 / 10:51 am

      Thanks Victoria — it was such a fab day out! And yes, I knew that they did homeware but I don’t often see it in store. Nice to see it all in one place! :)

  4. 18th June 2018 / 9:01 pm

    Oh you spotted some lovely items, I love those handbags they look so nice and soft. What a lovely event to attend

    • 20th June 2018 / 9:30 am

      They were absolutely gorgeous! Their stuff is such lovely quality too. I could have given it all house-room! :)

  5. 21st June 2018 / 10:35 am

    Everything looks gorgeous- I especially love the mug. I never knew that that was how White Stuff started either! Would love to get the chance to attend a press show like this, looks a lot of fun. Hope you had a lovely day with Heledd and Bonnie :) A x

    • 24th June 2018 / 12:06 pm

      They had some beautiful things Amelia — I loved it all!!!! And YES! Such a lovely day hanging out with H and Bon — so nice spending time with my blogging besties :)

  6. mummywho
    24th June 2018 / 11:10 am

    Love the homewear and writing on the potted plants. So cute!

    Kate xx

    • 24th June 2018 / 12:02 pm

      They’re lovely aren’t they? :)

  7. 24th June 2018 / 5:31 pm

    loving the bright bold prints on the homeware – gorgeous photos xx

    • 28th June 2018 / 4:23 pm

      Thanks lovely — they really did have some gorgeous things!! xx

  8. 29th June 2018 / 8:45 pm

    What a fabulous way to spend time, we have a White Stuff in Bromley and I do love their clothes. Such a cute memento too X

    • 3rd July 2018 / 8:07 pm

      Definitely the perks of the job is getting to hang out with lovely blogging buddies!! And yes — I love White Stuff’s clothes but their homewares even more so!! I wish I saw them in more stores :)

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