Last week I was invited to go down to the opening of a new store — Joules in Milton Keynes.
For anyone who’s not come across Joules; firstly, where have you been? Secondly, if you’re a fan of print, pattern, stripes or colour, you’re in for a real treat.
The brand — in it’s current guise — has been around since 1994 but Tom Joule first took over his father’s business — Joule and Son — in 1989.
Initially they began selling their wares at country shows and fairs but over the years Joules’ presence on the web has increased and their high street stores now stand at 99 — their 100th store is opening in Dublin next month.
Joules have that knack of making lovely, covetable clothing — and homeware — in such a distinctive style.
Breton stripes teamed with colourful florals, bright block colours that sit happily alongside quirky patterns and appliqué.
Basically, it’s the kind of clothing that puts a smile on your face.
Which is exactly what I had last Tuesday when I skipped along to the new store in Milton Keynes.
SO much loveliness under one roof.