The Joules in Milton Keynes Crown

Last week I was invited to go down to the opening of a new store — Joules in Milton Keynes.

For anyone who’s not come across Joules; firstly, where have you been? Secondly, if you’re a fan of print, pattern, stripes or colour, you’re in for a real treat.

Joules in Milton Keynes

The brand — in it’s current guise — has been around since 1994 but Tom Joule first took over his father’s business — Joule and Son — in 1989.

Initially they began selling their wares at country shows and fairs but over the years Joules’ presence on the web has increased and their high street stores now stand at 99 — their 100th store is opening in Dublin next month.

Joules have that knack of making lovely, covetable clothing — and homeware — in such a distinctive style.

Breton stripes teamed with colourful florals, bright block colours that sit happily alongside quirky patterns and appliqué.

Basically, it’s the kind of clothing that puts a smile on your face.

Which is exactly what I had last Tuesday when I skipped along to the new store in Milton Keynes.

SO much loveliness under one roof.

Joules in Milton Keynes

Joules in Milton Keynes
Joules in Milton Keynes
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Joules in Milton Keynes
Joules in Milton Keynes
Joules in Milton Keynes
Joules in Milton Keynes
Joules in Milton Keynes
Joules in Milton Keynes
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About Caro Davies

Caro Davies art directed fashion and interiors before leaving the world of design to pursue a career in social media. She can now be found chasing the light — and two small twin boys.

14 thoughts on “The Joules in Milton Keynes Crown

    1. Aah me too!! Totally LOVE their stuff :) I popped down in the morning, when the boys were at nursery. It made me realise just HOW quickly I can get to Milton Keynes and back!! ;) Put it this way, this definitely won’t be an isolated trip ;) xx

    1. Thanks lovely! It was so nice to go somewhere close to home for a change!! I didn’t buy a thing sadly but have got a few things that are definitely on my wishlist. Annoyingly I missed the mid-season sale — it ended on the weekend!!! So cross that I missed it! xx

  1. Joules gets me so excited it makes me do the squealing hand flappy thing. This is a lovely post full of stunning, bright pictures.
    So Joules and very you :-)
    Great work xxxx

  2. I love Joules too, so much nice stuff. I’ve those flowery wellies in red and blue and they def brighten up my allotment visits. I’ve a couple if summer dresses which I live in and I’m tempted to try and make one similar myself x

  3. Oh, I love Joules. I’ve just spent lots of my birthday money on some fab new Joules clothes. That photograph of all the kids winter accessories is gorgeous. All those beautiful bright colours. I love it. Hugs Mrs H xxxx

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