135 weeks and 1 day | The Joules in Milton Keynes’ crown

Joules in Milton Keynes

Last week I was invited to go down to the opening of a new store — Joules in Milton Keynes.

For anyone who’s not come across Joules; firstly, where have you been? Secondly, if you’re a fan of print, pattern, stripes or colour, you’re in for a real treat.

The brand — in it’s current guise — has been around since 1994 but Tom Joule first took over his father’s business — Joule and Son — in 1989.

Initially they began selling their wares at country shows and fairs but over the years Joules’ presence on the web has increased and their high street stores now stand at 99 — their 100th store is opening in Dublin next month.

Joules have that knack of making lovely, covetable clothing — and homeware — in such a distinctive style.

Breton stripes teamed with colourful florals, bright block colours that sit happily alongside quirky patterns and appliqué.

Basically, it’s the kind of clothing that puts a smile on your face.

Which is exactly what I had last Tuesday when I skipped along to the new store in Milton Keynes.

SO much loveliness under one roof.

Joules in Milton Keynes

Joules in Milton Keynes


Joules in Milton Keynes

Joules in Milton Keynes

Joules in Milton Keynes

Joules in Milton Keynes

Joules in Milton Keynes

Joules in Milton Keynes

And amidst all the colour and lovely things to buy, there was a fabulous in-store ‘Design Your Own Joules Wellie’ app.

Almost like a giant tablet, you can draw on the screen with your finger, to create a pattern that — if you’re mega-lucky — could appear on an actual wellie boot!

And if that’s not enough, it can also bag you a luxury break in a treehouse cabin!

Joules in Milton Keynes

Joules Design a Wellie Competition

Needless to say I got a *little* bit sucked in and spent a good few minutes test-driving it and creating a wellie-worthy design. I was obsessed with being a fashion designer when I was a little girl so it was like a dream come true; in a roundabout way.

Keeping everything crossed I win, then I can pretend I am — in fact — a fashion designer for Joules! ;)

I’m already day-dreaming about the three nights in an oak treehouse… how cool would that be?!


Caro Davies
Caro Davies

Caro Davies art directed fashion and interiors before leaving the world of design to pursue a career in social media. She can now be found chasing the light — and two small twin boys.

Find me on: Web | Twitter | Facebook


  1. 8th October 2015 / 4:37 pm

    Oh, I love Joules. I’ve just spent lots of my birthday money on some fab new Joules clothes. That photograph of all the kids winter accessories is gorgeous. All those beautiful bright colours. I love it. Hugs Mrs H xxxx

    • 8th October 2015 / 5:06 pm

      Aah me too Lucy!! I’m a sucker for a stripe — especially when combined with a floral — so it’s perfect for me. Fashion heaven!! :)

  2. 8th October 2015 / 9:08 pm

    I’m a huge fan of Joules. I popped in to the one in York a couple of weeks ago to buy an umbrella and hats for the boys. I could have bought so much more though, and the homeware is gorgeous!

    • 9th October 2015 / 9:22 am

      Aah it’s all so lovely isn’t it? I love a stripe — and I love florals and colour too. It’s the perfect combo for me — plus the quality is fab :)

  3. 8th October 2015 / 11:57 pm

    I love Joules too, so much nice stuff. I’ve those flowery wellies in red and blue and they def brighten up my allotment visits. I’ve a couple if summer dresses which I live in and I’m tempted to try and make one similar myself x

    • 9th October 2015 / 9:21 am

      They’ve some gorgeous stuff haven’t they? I literally live in stripes so it’s my perfect shop!!

  4. 11th October 2015 / 8:28 am

    I haven’t heard of Joules before but the stuff looks gorgeous. I must pop into the Dublin store next time I am home! Thanks for that tip. x

    • 11th October 2015 / 3:53 pm

      Aaah it’s SUCH lovely stuff!!! Real ‘happy inducing’ clothing :) Anything with stripes and florals puts a smile on my face :)

  5. 13th October 2015 / 8:32 pm

    Joules gets me so excited it makes me do the squealing hand flappy thing. This is a lovely post full of stunning, bright pictures.
    So Joules and very you :-)
    Great work xxxx

    • 13th October 2015 / 10:29 pm

      Me TOO lovely! I absolutely love their stuff!! SO many lovely colours and patterns. Totally and utterly gorgeous. Thanks so much for your lovely comment xx

  6. 13th October 2015 / 10:22 pm

    Sounds like you had a great day! What did you buy? That wellies app sounds fab, I’ll keep my fingers crossed for you – that prize sounds awesome. xx

    • 13th October 2015 / 10:44 pm

      Thanks lovely! It was so nice to go somewhere close to home for a change!! I didn’t buy a thing sadly but have got a few things that are definitely on my wishlist. Annoyingly I missed the mid-season sale — it ended on the weekend!!! So cross that I missed it! xx

  7. 14th October 2015 / 9:01 pm

    ooh i LOVE Joules, love it, those wellies are beautiful. What a fun way to spend an evening.

    • 16th October 2015 / 10:26 am

      Aah me too!! Totally LOVE their stuff :) I popped down in the morning, when the boys were at nursery. It made me realise just HOW quickly I can get to Milton Keynes and back!! ;) Put it this way, this definitely won’t be an isolated trip ;) xx

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