191 weeks and 5 days | Laura Ashley Press Show SS17

One of the loveliest things about my job is being invited along to the press shows of the amazing brands I work with, so when an invite to the Laura Ashley Press Show SS17 pinged into my inbox I was very excited indeed.

It’s a real treat to see the product before it hits the shops and — particularly in the winter — being able to fill your eyes with lots of colour and newness is a glorious thing indeed.

The perfect antidote to winter.

The girls at Laura Ashley are lovely and have always been so supportive; encouraging my mad-cap ideas (wallpapering a ceiling anyone?) — and incredibly patient to boot (always a bonus when real life gets in the way and the deadlines slip) — plus they generously sponsor Home Etc too (the blog linky that I host with my lovely friend Jess).

Their HQ is a bit of a trek from our village but I couldn’t wait to see what they have in store for us for the coming year. Needless to say, it was so worth the journey.

I was greeted by a door surrounded with summer blooms; such a sight for sore eyes. And what followed was equally as lovely.

Laura Ashley Press Show SS17

Well hello there, flowery door!

Laura Ashley Press Show SS17

Summer’s come early at the Laura Ashley Press Show SS17

Laura Ashley Press Show SS17

So happy to see that dungarees are still on trend for SS17

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Loving this yellow top, natch

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…and TOTALLY in love with this gorgeous boho embroidery!

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So much to look at — thought it would be easier if I popped it all in a little grid | Laura Ashley Press Show SS17

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Crochet loveliness

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Aaah be still my heart — the bag of happiness

There were such a lot of lovely things to see.

Fashion-wise, it looks like the boho trend is going to be big for next spring and summer.

I spotted some gorgeous painter smocks and pinafore dresses. LOTS of beautiful pattern — ditsy florals and geometric prints — and colour. With a very welcome smattering of my favourite shade too (I need the beautiful sunflower yellow bag with bamboo handles in my life — it cheers you up just to look at it!).

There was a lovely homespun feel to much of the fashion  — lots of vintage inspired shapes and sweet, crafty detailing — crochet, brushed felt and embroidery.

In homeware, the botanical trend was still really strong — lovely prints inspired by nature — plus lots and lots of lovely colour.

There was the most beautiful raspberry pink velvet chair; the kind of thing that, if it lived in my home, would be all mine.

‘Mummy’s chair’ — to read, draw, watch TV in.

Living in a houseful of boys, I’m pretty careful not to overload our home with too much pink but every girl needs a bright pink chair, right?

Good to see that the greys are still holding on for another season too.

I got rid of the dark grey in our snug earlier in the autumn, in favour of a much lighter shade; it’s so versatile and works as the perfect backdrop for whatever shade you put with it.

I love this entirely grey sitting room— lots of layers and shades of the same colour — so restful.

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Fifty shades of grey | Laura Ashley Press Show SS17

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Basket of goodies

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Imagine eating your breakfast off this little set-up! Definitely worth getting out of bed for ;)

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Lovely lighting

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Just LOOK at the amazing knitted rug!!! Snippets from the Laura Ashley Press Show SS17

Laura Ashley Press Show SS17

I can see this mirror in our walled garden — great for bouncing light around a shady corner

Laura Ashley Press Show SS17

The stuff dreams are made of. Want it.

Laura Ashley Press Show SS17

And a little close-up of the beautiful cushion above. 

So there we have it — a little look at the Laura Ashley Press Show SS17 and a tiny taster of what we’ll see hitting the shops in the new year.

Now isn’t that something lovely to look forward to? :)

Caro Davies

Caro Davies art directed fashion and interiors before leaving the world of design to pursue a career in social media. She can now be found chasing the light — and two small twin boys.

Find me on: Twitter | Facebook

24 Comments

  1. 8th November 2016 / 6:34 pm

    So much lovely stuff wasn’t there? I saw a lovely electric-blue bag which is now on my shopping list! I also loved the dusty pink accessories in the grey schemes – especially the yoga mat!

    • 16th November 2016 / 2:31 pm

      Can’t believe you were there and I didn’t blooming see you!!!!! Would have loved to go for a catch up!!!

  2. 9th November 2016 / 10:27 am

    Oo lots of lovely things. We love a bit of Laura Ashley! xx

  3. 9th November 2016 / 4:52 pm

    I read this with the same expression I have on my face when I sit down with the family to watch strictly come dancing…a smile on my face. Like strictly, beautiful homewares and gorgeous chairs make me happy! I looooved looking at the great photos of all of the pieces they’ve put together! When I saw the pink chair on Instagram I thought it WAS yours. Obviously wishful thinking on your behalf. Thanks for the sneak peek. #hometc

  4. 9th November 2016 / 9:35 pm

    So much gorgeousness in one post, where do I start?

    I am a HUGE Laura Ashley fan, it actually makes my Dad laugh so hard as he only let us have LA dresses as children and we hated them so much.

    That bag, I need it in my life, I can not wait to see the new lines in store, its my secret spot when I have half hour on the school run as it is so close to Graysons school xx

    • 21st November 2016 / 4:04 pm

      Haha!! I had LA dresses when I was a little girl too!! Funny to see that my taste hasn’t changed too much!!

  5. From Day Dot
    10th November 2016 / 8:54 am

    Looks fab! I love the lighting and mirror photo, and that embroidered boho top is gorgeous for Spring! #HomeEtc xx

  6. 10th November 2016 / 9:44 am

    So pretty and springlike. I want it all. #HomeEtc

    • 15th November 2016 / 3:07 pm

      I feel the same Lizzie — it’s ALL absolutely gorgeous isn’t it? :)

  7. 10th November 2016 / 3:47 pm

    I was there too and I loved all the floral and colourful items. Unfortunately I spent most of the time talking to the design ladies (I talk too much!!) so I didn’t get to take many pictures.
    #HomeEtc

    • 15th November 2016 / 3:06 pm

      I’m so sad to have missed you Elena!! It would have been lovely to meet up :) Next time for sure!

  8. 11th November 2016 / 4:13 pm

    Oh wow Caro, so many gorgeous pieces in this collection and so many lovely photos. I love Laura Ashley Interiors but I don’t own any of their clothes, however I am in love with this white blouse with the mesh top and colourful embroidery – it is lush! x

    • 14th November 2016 / 8:32 pm

      SNAP!! I think that — and the yellow bag — were my favourite things!! And I’m the same — I have lots of their homeware but no fashion at all! Need to rectify that! x

  9. 14th November 2016 / 11:01 pm

    Wow just so much loveliness!! I want it ALL! Also v glad dungarees are still on trend,
    I’ve just ordered some more! #HomeEtc

  10. 15th November 2016 / 8:51 am

    I only ever think of Laura Ashley for home stuff. Silly me! Their clothes are beautiful and. Totally up my street!! Xx

    • 15th November 2016 / 3:04 pm

      I did too, to be honest!! My eyes nearly popped out of my head when I saw all the gorgeous fashion!

  11. 21st November 2016 / 7:13 pm

    How lovely to read this on a day like today! What beautiful colours and I am dangerously liking everything and making notes. Also love that lovely yellow bag. You have to have the chair, it’s delicious! #HomeEtc x

    • 30th November 2016 / 9:59 am

      They had some lovely, lovely things Nicky!!! I came away feeling like I needed it all!!!!

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