191 weeks and 5 days | Laura Ashley Press Show SS17

One of the loveliest things about my job is being invited along to the press shows of the amazing brands I work with, so when an invite to the Laura Ashley Press Show SS17 pinged into my inbox I was very excited indeed.

It’s a real treat to see the product before it hits the shops and — particularly in the winter — being able to fill your eyes with lots of colour and newness is a glorious thing indeed.

The perfect antidote to winter.

The girls at Laura Ashley are lovely and have always been so supportive; encouraging my mad-cap ideas (wallpapering a ceiling anyone?) — and incredibly patient to boot (always a bonus when real life gets in the way and the deadlines slip) — plus they generously sponsor Home Etc too (the blog linky that I host with my lovely friend Jess).

Their HQ is a bit of a trek from our village but I couldn’t wait to see what they have in store for us for the coming year. Needless to say, it was so worth the journey.

I was greeted by a door surrounded with summer blooms; such a sight for sore eyes. And what followed was equally as lovely.

Laura Ashley Press Show SS17
Well hello there, flowery door!
Laura Ashley Press Show SS17
Summer’s come early at the Laura Ashley Press Show SS17
Laura Ashley Press Show SS17
So happy to see that dungarees are still on trend for SS17
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Loving this yellow top, natch
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…and TOTALLY in love with this gorgeous boho embroidery!
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So much to look at — thought it would be easier if I popped it all in a little grid | Laura Ashley Press Show SS17
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Crochet loveliness
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Aaah be still my heart — the bag of happiness

There were such a lot of lovely things to see.

Fashion-wise, it looks like the boho trend is going to be big for next spring and summer.

I spotted some gorgeous painter smocks and pinafore dresses. LOTS of beautiful pattern — ditsy florals and geometric prints — and colour. With a very welcome smattering of my favourite shade too (I need the beautiful sunflower yellow bag with bamboo handles in my life — it cheers you up just to look at it!).

There was a lovely homespun feel to much of the fashion  — lots of vintage inspired shapes and sweet, crafty detailing — crochet, brushed felt and embroidery.

In homeware, the botanical trend was still really strong — lovely prints inspired by nature — plus lots and lots of lovely colour.

There was the most beautiful raspberry pink velvet chair; the kind of thing that, if it lived in my home, would be all mine.

‘Mummy’s chair’ — to read, draw, watch TV in.

Living in a houseful of boys, I’m pretty careful not to overload our home with too much pink but every girl needs a bright pink chair, right?

Good to see that the greys are still holding on for another season too.

I got rid of the dark grey in our snug earlier in the autumn, in favour of a much lighter shade; it’s so versatile and works as the perfect backdrop for whatever shade you put with it.

I love this entirely grey sitting room— lots of layers and shades of the same colour — so restful.

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Fifty shades of grey | Laura Ashley Press Show SS17
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Basket of goodies
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Imagine eating your breakfast off this little set-up! Definitely worth getting out of bed for ;)
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Lovely lighting
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Just LOOK at the amazing knitted rug!!! Snippets from the Laura Ashley Press Show SS17
Laura Ashley Press Show SS17
I can see this mirror in our walled garden — great for bouncing light around a shady corner
Laura Ashley Press Show SS17
The stuff dreams are made of. Want it.
Laura Ashley Press Show SS17
And a little close-up of the beautiful cushion above. 

So there we have it — a little look at the Laura Ashley Press Show SS17 and a tiny taster of what we’ll see hitting the shops in the new year.

Now isn’t that something lovely to look forward to? :)

About Caro Davies

Caro Davies art directed fashion and interiors before leaving the world of design to pursue a career in social media. She can now be found chasing the light — and two small twin boys.

24 thoughts on “191 weeks and 5 days | Laura Ashley Press Show SS17

  1. I read this with the same expression I have on my face when I sit down with the family to watch strictly come dancing…a smile on my face. Like strictly, beautiful homewares and gorgeous chairs make me happy! I looooved looking at the great photos of all of the pieces they’ve put together! When I saw the pink chair on Instagram I thought it WAS yours. Obviously wishful thinking on your behalf. Thanks for the sneak peek. #hometc

  2. So much gorgeousness in one post, where do I start?

    I am a HUGE Laura Ashley fan, it actually makes my Dad laugh so hard as he only let us have LA dresses as children and we hated them so much.

    That bag, I need it in my life, I can not wait to see the new lines in store, its my secret spot when I have half hour on the school run as it is so close to Graysons school xx

  3. I was there too and I loved all the floral and colourful items. Unfortunately I spent most of the time talking to the design ladies (I talk too much!!) so I didn’t get to take many pictures.
    #HomeEtc

  4. Oh wow Caro, so many gorgeous pieces in this collection and so many lovely photos. I love Laura Ashley Interiors but I don’t own any of their clothes, however I am in love with this white blouse with the mesh top and colourful embroidery – it is lush! x

  5. How lovely to read this on a day like today! What beautiful colours and I am dangerously liking everything and making notes. Also love that lovely yellow bag. You have to have the chair, it’s delicious! #HomeEtc x

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