Laura Ashley Press Show SS17

One of the loveliest things about my job is being invited along to the press shows of the amazing brands I work with, so when an invite to the Laura Ashley Press Show SS17 pinged into my inbox I was very excited indeed.

It’s a real treat to see the product before it hits the shops and — particularly in the winter — being able to fill your eyes with lots of colour and newness is a glorious thing indeed.

The perfect antidote to winter.

The girls at Laura Ashley are lovely and have always been so supportive; encouraging my mad-cap ideas (wallpapering a ceiling anyone?) — and incredibly patient to boot (always a bonus when real life gets in the way and the deadlines slip).

Their HQ is a bit of a trek from our village but I couldn’t wait to see what they have in store for us for the coming year. Needless to say, it was so worth the journey.

I was greeted by a door surrounded with summer blooms; such a sight for sore eyes. And what followed was equally as lovely.

Laura Ashley Press Show SS17

Laura Ashley Press Show SS17
Well hello there, flowery door!
Photo Credit: The Listed Home.
Laura Ashley Press Show SS17
Summer’s come early at the Laura Ashley Press Show SS17
Photo Credit: The Listed Home.
Laura Ashley Press Show SS17
So happy to see that dungarees are still on trend for SS17
Photo Credit: The Listed Home.
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Loving this yellow top, natch
Photo Credit: The Listed Home.
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…and TOTALLY in love with this gorgeous boho embroidery!
Photo Credit: The Listed Home.
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So much to look at — thought it would be easier if I popped it all in a little grid | Laura Ashley Press Show SS17
Photo Credit: The Listed Home.
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Crochet loveliness
Photo Credit: The Listed Home.
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Aaah be still my heart — the bag of happiness
Photo Credit: The Listed Home.

Changing Seasons

There were such a lot of lovely things to see.

Fashion-wise, it looks like the boho trend is going to be big for next spring and summer.

I spotted some gorgeous painter smocks and pinafore dresses. LOTS of beautiful pattern — ditsy florals and geometric prints — and colour. With a very welcome smattering of my favourite shade too (I need the beautiful sunflower yellow bag with bamboo handles in my life — it cheers you up just to look at it!).

There was a lovely homespun feel to much of the fashion  — lots of vintage inspired shapes and sweet, crafty detailing — crochet, brushed felt and embroidery.

In homeware, the botanical trend was still really strong — lovely prints inspired by nature — plus lots and lots of lovely colour.

There was the most beautiful raspberry pink velvet chair; the kind of thing that, if it lived in my home, would be all mine.

‘Mummy’s chair’ — to read, draw, watch TV in.

Living in a houseful of boys, I’m pretty careful not to overload our home with too much pink but every girl needs a bright pink chair, right?

Colour Your World

Good to see that the greys are still holding on for another season too.

I got rid of the dark grey in our snug earlier in the autumn, in favour of a much lighter shade; it’s so versatile and works as the perfect backdrop for whatever shade you put with it.

I love this entirely grey sitting room— lots of layers and shades of the same colour — so restful.

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Fifty shades of grey | Laura Ashley Press Show SS17
Photo Credit: The Listed Home.
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Basket of goodies
Photo Credit: The Listed Home.
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Imagine eating your breakfast off this little set-up! Definitely worth getting out of bed for ;)
Photo Credit: The Listed Home.
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Lovely lighting
Photo Credit: The Listed Home.
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Just LOOK at the amazing knitted rug!!! Snippets from the Laura Ashley Press Show SS17
Photo Credit: The Listed Home.
Laura Ashley Press Show SS17
I can see this mirror in our walled garden — great for bouncing light around a shady corner
Photo Credit: The Listed Home.
Laura Ashley Press Show SS17
The stuff dreams are made of. Want it.
Photo Credit: The Listed Home.
Laura Ashley Press Show SS17
And a little close-up of the beautiful cushion above.
Photo Credit: The Listed Home.

So there we have it — a little look at the Laura Ashley Press Show SS17 and a tiny taster of what we’ll see hitting the shops in the new year.

Now isn’t that something lovely to look forward to? :)

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Caro Davies is a former art-director turned writer and content-creator, and editor behind UK lifestyle blog The Listed Home. She writes about home-related topics, from interiors and DIY to food and craft. The Listed Home has been featured in various publications, including Ideal Home, Grazia, and Homes & Antiques magazines.

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24 thoughts on “Laura Ashley Press Show SS17”

  1. How lovely to read this on a day like today! What beautiful colours and I am dangerously liking everything and making notes. Also love that lovely yellow bag. You have to have the chair, it’s delicious! #HomeEtc x

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